The Tricky Marketing Tactics Behind Hemp Seed Oil
Warning, there is a company that is mixing the terms CBD and hemp seed up. In particular, since hemp seed oil is legal in Canada, they are aggressively contacting Canadians...
The difference between them is HUGE.
CBD is extracted from the stalks, stems, and flowers but not the seeds of the cannabis sativa plant. Any product made from hemp seed oil (sometimes called cannabis sativa seed oil) will not contain CBD.
CBD oil is mainly used in the holistic or alternative wellness space to help balance the body's internal systems, while hemp oil (now considered hemp seed oil) is mainly used in food.
Since CBD and hemp-seed oil are in the same cannabis family some companies incorrectly market it as the same thing. Why would a brand do this??
One reason is that consumers are willing to pay more for CBD oil, which is a pretty expensive ingredient compared to hemp-seed oil.
It’s easy for a brand to add hemp-seed oil to a product, adorn it with marijuana leaves, and highlight the word cannabis to make consumers think they’re purchasing a CBD product when it contains no actual CBD at all. And paying a premium, without getting any of the amazing benefits.
Some brands may also market their products as hemp-seed-based to avoid Food and Drug Administration (FDA) regulations Trusted Source on cannabis- or marijuana-derived products.
So how can you tell what you’re purchasing? It’s pretty simple, actually. Check the ingredient list...
Hemp-seed oil will be listed as cannabis sativa seed oil. CBD will usually be listed as cannabidiol, full-spectrum hemp, hemp oil, PCR (phytocannabinoid-rich) or PCR hemp extracts.
Know what you’re paying for...
While companies aren’t required to list the milligrams of CBD or hemp on the bottle, it’s become a common practice to do so. If they’re not listed, you should wonder what’s in that bottle you’re paying for.
Don’t fall into the trap of weed-washing (hemp-based product hype)!
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease. CTFO assumes no responsibility for the improper use of and self-diagnosis and/or treatment using these products. Our products should not be confused with prescription medicine and they should not be used as a substitute for medically supervised therapy. If you suspect you suffer from clinical deficiencies, consult a licensed, qualified medical doctor. You must be at least 18 years old to visit our website and make product purchases. We do not make any health claims about our products at CTFO. Before taking our products, it’s wise to check with your physician or medical doctor. It is especially important for people who are: pregnant, chronically ill, elderly, under 18, taking prescription or over the counter medicines. None of the information on our website is intended to be an enticement to purchase and may not be construed as medical advice or instruction. The use of any of our products for any reason, other than to increase general health and wellness, is neither, implied nor advocated by CTFO.