Should we look for a pearl in every oyster?
Great question but if we fail to examine every oyster we would not know if missed one or not.
If we apply that kind of thinking to our businesses, we might miss a sale when we fail to mine and qualify every lead. We cannot afford to second guest any lead. Even those who may seem resistant or non-committal initially may prove to be receptive at a later time.
One might find this "pearl" analogy interesting because of the similar dynamics involved.
A natural pearl begins its life inside an oyster's shell when an intruder, such as a grain of sand or bit of floating food, slips in between one of the two shells of the oyster, a type of mollusk, and the protective layer that covers the mollusk's organs, called the mantle.
In order to protect itself from irritation, the oyster will quickly begin covering the uninvited visitor with layers of nacre — the mineral substance that fashions the mollusk's shells. Layer upon layer of nacre, also known as mother-of-pearl, coat the grain of sand until the iridescent gem is formed.
Like the grain of sand that ended up in the oyster, the lead in our autoresponder is similarly treated. We use repeated emails and phone calls until the irresistable customer is made.
We call this relationship marketing where we build a relationship first, recognizing that people do business with people they know and trust.
If I may, let me recommend an opportunity that welcomes the entrepreneur who wants to get to know the company and product to ensure a proper fit. I welcome you HERE