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Published on 8/14/2019 additional information available

Guide: How to Create A Visual Content Marketing Strategy - 7 Effective Tips

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Visuals are very important for your content marketing strategy. Images help to create more traffic, clicks, and conversion. Photos, videos or infographics grab user attention much faster than text. Also, visual content is very effective for your social media marketing campaigns.


As you know humans are visual creatures. This is the reason why people love much more visual content than text!


Stats and Facts About Visuals You Need to Know


Our brain only needs 1/10 of a second to understand an image. Reading 200-250 words takes an average of 60 seconds.


People remember visual information 6x better than the information they have read or heard.


The click-through-rate (CTR) of a website is about 47% higher in sites containing images.


Infographics achieve 12% more traffic, and 200% more shares than posts without images.


Content with relevant images gets 94% more views than content without relevant images.


Tweets with images receive 18% more clicks and 150% more retweets than tweets without images.


Facebook posts with images get over 3.2x more engagement than those without images.


LinkedIn posts with images generate a 98% higher comment rate.


Video generates 80% more conversion.


According to Cisco, around 78% of all data traffic in 2021 will consist of videos.


7 Effective tips for your visual content marketing


1. Always think about including an emotional photo, an effective infographic, a funny meme or a tutorial video in each of your posts.


Choose images that are easy to understand


2. Stock photos can be suitable for some purposes, but they often appear very common and impersonal. Make sure you use impressive photos and images that add value to your content and that simplify and convey your message. 


3. Images and videos are good storytellers: A short documentary video, a funny meme, or an emotional photo with a quote can tell your story, depending on the context in which they are used. 


4. Use different image types and formats


Always think about how you can visually present or support your content.


Turn facts and statistics, processes and procedures into graphs and illustrations.


Create photos of the products you mention and include them on your post. 


Add screenshots or screencasts to your tutorials to show how to do it.


Summarize the most important facts and stats in a compelling infographic.


Create a graphical checklist or a visual summary of your post.


5. Optimize your images and videos for SEO


Search engine optimization (SEO) technologies have evolved to get a better understanding of the components of images, resulting in more reliable results.


Optimizing your images and videos with keywords and descriptions makes your visuals ready for visual searches in search engines like Google, Yahoo, or Bing. Visual search results can account for up to 10% of the total traffic. The image description should include your focus keyword and reflect the content of the image.


An important attribute for the indexing of images is the so-called ALT tag in the source code. Make sure you always include the ALT attribute to describe your image using a strong description and your keywords.


Add social media buttons to your visuals


You should make it easy for your blog or website visitors to share your images on social media channels. This is especially useful for your infographics and other shareable images, videos, and graphics. 


Social sharing buttons for your images make it easy for your audience to share your images by clicking on the social networks of their choice. 


6. Share all your images and videos across your social media channels


Social media cross-promotion helps you grow visibility for your content. If you create multiple images for your content, these images help you with more options to share your content and convey your message. 


Share your content with link post and with image post 


If you share a blog post or any other content article on social media and use the link to your post (link post), only your featured post picture will be shared. If your content contains multiple images or videos, then use all these visuals to reshare your content as image posts over a while. 


With a combination of link posts and image posts, you can create more variations for your social media updates and extend the lifetime of your blog post.


7. Create a social media cross-promotion plan for your content and visuals:


Share your post with your featured image on Twitter, Pinterest, Instagram, Facebook, Google+, and LinkedIn.


Share your blog post to relevant groups and communities on social media but share them on different days and times and use different messages tailored for each group.


Share your blog post with your focus image or your infographics in special interest communities such as Reddit, Medium, or Quora.


Schedule your posts at the best times for each network and for days, weeks, and month to extend the lifespan of your posts.


Visuals are very important for your content marketing success. Images capture attention, increase engagement. Optimizing your visuals for SEO and social media helps you to get more results in organic and visual search. 


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