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Published on 5/8/2020 additional information available

Content Marketing-Lets Get Right

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Francis Cassady 050820

Content Marketing-Lets Get Right

For the marketers that are relatively new to the industry,let's start with describing Content Marketing.What is content marketing and how do you use it in the general online marketing scheme? 

Content marketing is the production of written, video, audio, or other online content niche material,by an author,webmaster,or developer of a brand,with the goal of culling a niche audience and establishing authority within a market.

That's quite a mouthfull ,but "establishing authority" has been the contemporary term internet marketers have entrenched in the online marketing vernacular. 

So when you write an article or make a video presention are you thinking,"I need to establish authority" or maybe more correctly you should be thinking,"I want to really help you", that is,not faux help.

Keep in mind, real help is obviously not only giving , it's also taking as in quid pro quo. However, there is a significant difference between real help and faux help.

Ask yourself the question,"how can I contribute to the fold,how can I really help?" 

This underlying theme is still the norm or should be the prime motivator,for content creation and establishing brand in the B2B as well as the B2C platforms. 

You can talk about an MLM, or platform which you feel is good enough to help people succeed. You can also add value as you present how things work.

Have you bought a car lately, the "salesperson" is now more of a provider of information. Dedicated to the numbers and how they pan they can get it to work for you specifically.

Recall, them programing the bluetooth for you.

Over the last few of years content marketing has proven to be the predominant internet marketing scheme based on engagement, conversions, and sales. 

Of course this includes a wide spectrum of content marketing, above which I mentioned.

However, there are internet marketers who've  yet to start  creating a content marketing plan to develop a brand for their online enterprise. 

Let's talk about how you can compose content in order to give valuable information to others, whether customers or peers.

The content itself must delivers material to the reader,and prepare them to be more knowledgeable on a topic or product, or as I said know how a relevant platform works and what it has to offer.

In this way you can not only be the provider of significant and relevant information, like how the platform works, what IM tools it has to offer, training, pay schedules, support, PR ranking, number of associates, basically, how the site or platform has performed and served members. 

This will help people in a serious way , as IMers and affiliates look to find not only legitimate companies , but also companies that are succeeding and want to help others succeed.

You are addressing problems that can occur,whether understanding technical issues on  specific products,or helping other online marketers sort through the tremendous volume of online information specific to internet marketing. 

Recall, using content as an extended advert for products or services is not a good online content marketing strategy.

You know how fast people can pick up on content that is mostly hype and no substance.


 Virality is significant from two perspectives. 

First, a viral article will spread your brand,giving popularity to your online enterprise. 

Second, virality means you've delivered the goods, you've  said something of value,you've contributed to your niche peers,other online marketers, and customers. 

You're basically doing the promoting-brand job correctly.

Recall, subject ot header is key to the good article besides qualitative content. This is because, like email, your subject must be compelling enough to read on or listen further.

Thank you so much for visiting my IBOtoolbox site and reading my Blog, please leave a comment,I truly appreciate it. 

Fran Cassady

Cassady Online LLC

Cassnethosting,, and   

Website Builder

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Francis Cassady's Bio

I retired in network engineering from Qwest Corporation,now Century Link Corporation.I'd volunteered for two years with RSVP (retired seniors volunteer program),guardians angels retirement community,Minnesota Responds (public health volunteer),and the Elk River food shelf. I also work out in the gym,so I studied and received a NASM certification for personal training.In 2013 I started an online business,Cassady Online LLC, main sites are, and professional hosting and site builder. I'm a Blogger,Affiliate and Internet Marketer.