Amazing products go undiscovered and companies go broke every
single year because of people’s opinions.
Your opinion does not matter. People are afraid to push the envelope
with their marketing because of all the opinions in the way.
And it’s not just entrepreneur opinions that bankrupt businesses either. It’s entrepreneurs who listen to their customers’ opinions.
Customer opinions don’t matter either. Not all the time. When you
survey your audience on Facebook or with an email and they boldly tell
you that your new sales letter or video or marketing campaign is not attractive to them, remember this:
What your audience says and what they do are
sometimes entirely different.
You know this, right? You ask people if they will buy XYZ and they
all yell YES! But then you release it and…crickets. Or people will tell you
they don’t like your new funnel, but $150 per customer later, you take that
opinion all the way to the bank!
I once worked with a new startup company called Rippln, and one day
they got written up in TechCrunch, a huge tech blog.
Many only dreams about having their start-up talked about in TechCrunch.
So that was exciting…until they realized the article title was “What Not to Do in Your
Start-up Promo Video.”
An opinionated writer gave his opinion about the video I had created
and why it wasn’t working and shouldn’t be emulated. Except he was
completely wrong. In the first seven days, we had over 150,000 people
sign up, and within 6 weeks over 1,500,000! We had the attention of the
press and social media, and organic virality.
When I started the split tests for our first WolfPack Media newsletter,
I had an opinion about every split test we tried. Guess what? I was
wrong about 80–90% of the time.
This should encourage you because it means you don’t have
to “read the stars” to be successful in business. It means that if you’re
willing to put your opinions aside and follow the math, the money, and
the data, you too can leverage the marketing secrets from a good book.
“The path is math.” Not an opinion.
Watch what people do with their credit cards. Put your opinions aside,
and don’t be afraid to use the methods that have millions of dollars of
evidence to back them up.
Thanks for reading and I wish you the best in your business.
CEO: WolfPack Media Solutions
PS. Please join me at an important webinar: It's FREE and it will
hugely informative! Something incredible is going to happen that you
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