If you are starting an online based business, you know how important it is to get traffic to your site. You have probably spent a lot of money to hire the right SEO engineer to help build traffic to your site. While traffic to your site should continue to grow over time, you need to take note of certain statistics more than others so that you can get a very good idea of how well traffic is flowing into your website and if it will eventually lead to sales.
#1: The Number Of Unique Visitors
Unique visitors is different from views in that unique visitors highlights the number of different IP addresses that the website was viewed from as well as the countries in which these addresses are located. While it is possible that one individual may be logging in from different networks, unique visitors usually details the number of different individuals that have seen your website. This statistic is important because it highlights the different number of people viewing your site over a certain period of time. As more people view your site, the possibilities that they tell others about your site multiplies and thus, your potential for increased viewership becomes higher. While an increased number of visitors does not always equate to sales, more people viewing your website increases the possibility of someone making an inquiry about your product or service and you can get the ball rolling from there.
#2: How Long The Visitors Are Spending On The Site
As important as it is for viewership of the site to increase, it is just as important that they spend a reasonable amount of time on the site. Most viewers might spend less than a minute on the site and give the site a quick glance. You should take note of how many viewers have spend 30 minutes or more on the site because these are individuals who may be interested in what your business has to offer. If the number of viewers spending 30 minutes or more on your site is increasing over time, that is a good sign that you may land a sale in the future.