A Live Education.It Doesn’t Get Any Better Than This.
Here is a short fact about Pinterest. Do you know what Pinterest is? I will bet you that most of you will call it a social media. I have made this mistake until recently, but have had my eyes opened, both by Pinterest and Tailwind.
Pinterest is not a social media.
What is Pinterest?
Pinterest can be daunting to those of us that are newbies in digital marketing. We get some information at the beginning of our journey, but don't really understand what the purpose of this platform is.
Is the platform a social media platform, is it a search engine or a newsfeed? What is Pinterest's intention? It can be said with two words:
CREATIVITY and KNOWLEDGE
Pinterest's Description of Themselves
In Pinterest's own words, they say that the platform is about "personal media and not social media". It is a media in the intersection between personal a discovery.
What does this mean? It means that Pinterest is a media you turn to, when you want to discover and learn how to a thing, to better themselves.
It is not a media that tell people about "what I did", like taking a selfie in front of a famous building when on holiday. There are other media on the Internet that is intended for selfies.
People come to Pinterest for new ideas and inspiration. As such, Pinterest is a search engine for the discovery of your own personal development.
If you bear this in mind when you create pins for Pinterest, you will have come a long way to get attention to your pins, and create pins i "the best practice" way.