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Published on 10/18/2020 additional information available

Social Media and Instagram Business, Creator or Personal Account

##social #media #marketing

A Live Education.It Doesn’t Get Any Better Than This.

You are new to affiliate marketing and a lot of questions are whirling around in your head, and you think I must do this and I must do that. You follow the training, and do the tasks in each lesson. 

Sometimes, or for that matter a lot of times :-D , you are challenging your own zone of comfort. Social media is one of those challenges. At least for me it is, and I know that the feeling is mutual with other members of WA.

Changing Into a Profile on Social Media Platforms

When I joined Wealthy Affiliate in March this year, I never imagined that there were so many social media platforms. I have never been very interested in them at all, enjoying not to expose myself too much to others. 

As a person I am a listener and I am a bit introvert. I listen to what is being said and communicated in meetings, media, social gatherings. I let my mind work on the information I "gather". I do not respond immediately. But when I do I have a reason to say something, and do not speak just for the sake of saying something. That is just pure noise in my opinion.

To be visible on the social media scene you have to expose yourself and be present on a regular basis. Post some pins, pictures and short updates to show that you are an active contributor on the relevant platform.

I have to gather some "guts" each time I interact on the social media scene. Sometimes the result can funny and sometimes my comments or posting can be a bit odd. I can see that after I have posted something or commented on other posts. But it is a part of developing yourself and your business.

A Plethora of Social Media Platforms - Which Ones to Choose

You have FB, Twitter, Pinterest, Instagram, Quora, Reddit  + many more. Which ones to choose to register on. Do not spread yourself to thin. Do as Kyle explains int his lessons on Social Media and choose the big ones. 

And be present and active on at least two of them. As you build trust on the platforms, and get a solid foundation of followers and recurring visitors on the SM´s, you can expand to more SM´s. But again you cannot be present on every one of them.

I have registered on FB, Twitter, Pinterest, Instagram, Webtalk and LinkedIn. I have also registered on Quora and Reddit, the two last ones for getting ideas for my niches and general news about what is going on in the world.

Which ones am I active on, it is Pinterest, Instagram, LinkedIN and somewhat on Webtalk and FB. The primary ones are Pinterest and Instagram.

Instagram- Three Different Accounts

On Instagram you can choose three different types of accounts.

  • Personal
  • Creator
  • Business

Personal account is what it says, your personal account. It gives you all the basic features, to post, folllows and likes. It is to have fun and connect with other people on the platform. This type of account has the following features:


  • Can be set to private or public
  • Has all the basic features you need such as posting on Feed, Stories and IGTV
  • You can link it to multiple Facebook Pages or no Facebook Pages at all
  • Can request verification if set to public
  • You can post on Feed, Stories, IGTV 


  • No insights or analytics
  • Can’t monetize
  • No contact details
  • Limited features

Creator account is for you if you want to achieve something more from your presence on the platform. The type of account is said to be best for creators in general also public or notable figures. You will have to have at least this account type if you want to monetize your account.


  • Same features as personal account
  • Allows verification
  • Access to insights and analytics about your creator account.
  • You can adjust how your profile is displayed, how it looks
  • Allows a Facebook Page connection   or promotions
  • Creation and managing of promotions is allowed
  • Allows filtering of Direct Messaging (DM)
  • Can add links to your Instagram Stories if you become verified or have over 10,000 followers
  • Access to Creator Studio
  • Access to branded content tools


  • The account cannot be changed to private
  • Allows only linking to one Facebook Page

Business account is very similar to creator accounts. Brand management, conversions and marketing. This type of account will help your business to expand and grow your on Instagram and grow in general, and that is wht you want if want to earn money with your online business.


  • Same features as personal account
  • Allows verification
  • Access insights and analytics about your business account 
  • Allowed running ads
  • Allows displaying business and contact details
  • Access to Instagram Shopping, tagging is allowed
  • DM filtering 
  • Video chat in DM allowed
  • You can manage branded content and promotion payments
  • Linking to Instagram Stories allowed. Requires verification or more than 10,000 followers
  • Access to Creator Studio
  • Access to branded content tools


  • The account cannot be changed to private
  • The account has to be linked to a Facebook page
  • Allows only linking to one Facebook Page

I hope this is of help to you.

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