Remember how big of a deal it was to us growing up? The costumes, the parties? Dunking for apples and going door to door?
Even as young adults, it was a holiday for extravagant planning. Even over and above our planning for pool parties.
At my age now, I no longer worry about a costume … but I love planning for the young ones and so I still enjoy it.
Here we are on the backside of October
Which means November is getting ready to make its appearance!
To get ready for the extra traffic that you are expecting, it’s best to get out that checklist and give yourself a check-up just to see what needs to be done to be ready.
How About That Custom App?
Give it a good workout and use your
Unlimited text messaging with your
This is the time of year that you will use your Alert Page often to let your VIP Club members know of your sales, holiday activities and last minute sale items or even if you change your hours to accommodate the large crowds or traffic on your site.
You can also use your ALert Page to alert the Office Manager to get more registers open ASP or to Alert employees at home that you need them to come in earlier. Got a spill on aisle 8? No problem, just Alert the janitor via the App to his phone.
Make sure your mini website on the App has your sales info and is current. Since it is a list builder, refresh your posted QR Codes and place them where they can easily download to join your VIP Club
How Important Is It?
‘Local SEO is one of the best ways to promote your business online because it places your business, your products and services when and where local customers are looking for them.
Your Mobile Site?
‘ July 1st, 2018, Google enabled Mobile First Indexing by default. Therefore, the search engine now will look at your mobile site content first for indexing and ranking purposes.’
With Mobile First Indexing, realize that this is not a separate index. It’s now the first place that Google will look for when searching through websites for content. (Any prior active website (desktop) before July 1st, will still be ranked for now, but expect that to change)
‘Now that Google will focus on the mobile version, it is essential to have a website that is mobile-friendly. If the content on your website is not optimized for mobile, your SEO ranking could be negatively impacted. ‘
What You Can Do:
Establish content that will be featured on your mobile website
Make sure any information that could improve SEO is not hidden in your mobile version
Check your loading time. Speed is crucial to mobile users
Have the same ‘high-quality, relevant content that exists on your desktop site, which includes text, images, and videos
Your written content should be mobile-friendly with short sentences and condensed paragraphs with plenty of whitespace in between.
Your font size needs to be large enough to read given the smaller screen size’
‘Mobile-friendliness is no longer a perk but a must for an effective business website’
Review All Of Your Entire Websites
Including Your Social Sites
With a fine tooth comb and note which pages have spelling errors and what sections include other issues. Such as, bad formatting and broken links, spelling and grammar errors Are you missing pages or information?
Put yourself in your customer’s shoes.
Review Your Newsletter
Is it festive enough?
This is a perfect time of the year to change your format, then come out with a whole new look in February. Actually for your Custom App and your websites, mobile sites and your social sites.
Catch The Second Checklist On The Next Post
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