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Published on 9/29/2019 additional information available

Is Small Business Perched For A Golden Era? Part 3

#facebook tools for business
#traditional advertising
#lowcost digital
#creating engaging media

Continuing on with our look at Facebook as a digital tool for small business owners, as I dive deeper, I admit that they have my attention as a serious contender for a part of my advertising strategy.

I was one of the first to sign on with a business page and regretfully was not serious about using it. I have used my page intermittently and have had some success with some of the tools. Yet, it has never become a priority for me

The reality of today is that traditional advertising is gone and we are left in the realms of wading through digital. The products that I offer are a must have for substantial growth for any business, but they are not all of the answer. 

My products work even better and are more powerful when used with other lines of digital, such as Facebook, IBO, Blogging and much more. 

When you put it all together and you can because Digital is low cost or even free, you come up with a winning formula that is tailor made for your message with the capacity to reach more eyes than traditional advertising ever could.

I encourage you to read and discover what is available to you. Your business depends on it.

Continuing with Facebook and what tools they offer our business community:

‘Local Awareness ads. With a Local Awareness ad, just choose the distance around your business and the age and gender of potential customers you want to reach. Add a Get Directions button to send people straight to your business.

Slideshow ads. Slideshow lets you quickly and easily create and edit video ads that are lightweight and optimum for a mobile world. Slideshows use less data and load faster than the average video ad, making them ideal for users on low bandwidth connections. 

Use 2G-bandwidth targeting in combination with your slideshow ads and reach people on even the most basic devices and slowest connections.

Carousel ads. Carousel ads allow you to showcase multiple products within a single ad unit or tell a story that develops across each carousel card. Give customers the information they need by showing different product angles or explaining product details. 

Use images in succession to share your product or business narrative. To create an ad in the carousel format, when choosing how you want your ad to look, select multiple images in one ad.

Dynamic ads. With dynamic ads, promote relevant products to people who’ve browsed your website or mobile app across Facebook, Instagram, and the Audience Network. 

To launch dynamic ads, you need a Business Manager account, a product catalog, and a Facebook pixel implemented. Advertise across Facebook, Instagram, and the Audience Network so that you can promote your products where people spend the most time.

Lead ads. Lead ads let you create contact forms in your ads that are pre-populated with contact information, like email addresses, and quickly follow up on your leads. Facebook’s lead ads provide people with a quick and privacy-safe way to sign up to receive information from businesses, like newsletters, offers, and quotes.

Canvas ads. Create engaging multimedia ads using the Canvas app. Build ads using a combination of videos, still images and call-to-action buttons. Canvas ads let people swipe through a carousel of images, tilt to view panoramic images, and zoom in to view images in detail.

Instagram ads. Possibly Facebook’s largest tool for businesses is Instagram. Run an ad on Instagram to access over 500 million actives users — inspiring them with your brand or getting them to take action. Instagram ads can now be purchased and managed through Facebook’s Ads Manager and Power Editor.

Business Manager. Business Manager lets you manage all the people, ad accounts, and Pages that you work with in one place. It lets businesses securely share and control access to their assets on Facebook. 

Anyone in a business can see all of the Pages and ad accounts they work on in one place, without sharing login information or being connected to their co-workers on Facebook. Business Manager is free to use.

Facebook pixel. The Facebook pixel is a piece of code for your website that lets you measure, optimize, and build audiences for your ad campaigns. When someone visits your website and takes an action, the Facebook pixel gets triggered and reports this action. 

It’ll then try to match this action to someone on Facebook. You’ll know when a customer took action after seeing your Facebook ad. You’ll also be able to reach this person again by using a custom audience.

Hashtags. Hashtags turn topics and phrases into clickable links in your posts on your personal timeline or business Page. Use hashtags on Facebook to help people find posts about topics they’re interested in. Simply type # (the number sign) along with a topic or phrase and add it to your post.

Partner Categories. Partner Categories are targeting options provided by Facebook’s third-party data partners, which include Acxiom, Epsilon, Experian Marketing Services, Oracle Data Cloud, and Quantium. 

These companies collect and model data from a variety of sources, like public records, loyalty card programs, surveys, and independent data providers. Advertisers can add Partner Categories to their campaigns through Ads Manager or by requesting the categories directly from a data partner.

Custom Audiences. Create a Custom Audience to run ads for the people you already know. Upload your contacts by a data file, copy and paste contacts, or import from MailChimp. Give your audience a name, description, and choose that type of info it is. When you run an ad, just click the Audience field and choose the name of the Custom Audience you created.

Lookalike Audiences. With Lookalike Audiences, find more people on Facebook who share traits — like location, age, gender, and interests — with your customers. Go to Ads Manager, then click Audiences. 

Click the Create Audience button, then choose Lookalike Audience. Click the Source field and then choose a page you manage, a custom audience you’ve created, or a conversion-tracking pixel.

Audience Network. Facebook’s Audience Network helps publishers monetize their mobile apps and mobile websites through access to over 3 million global Facebook advertisers. 

With real-time optimization, Audience Network offers a variety of formats, including custom native units for display and video, standard interstitial, and banner formats.

Facebook Blueprint. Facebook Blueprint is an online learning platform to help businesses leverage Facebook advertising to drive results. With more than 50 courses, Blueprint is available to anyone with a Facebook account. Select the courses you want, so you can tailor your training to your business goals.’

This completes the information on the 30 tools that Facebook offers. Next, we look at podcasting. Why you should use podcasting for your business

Thank you for stopping by!

Micky Gramlin


 Is Small Business Perched For A Golden Era

 Is Small Business Perched For A Golden Era? Part 2   

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