Part of my business involves setting up insurance agents in various venues (like Walmarts and doctors offices) to sell health insurance during open enrollment during the last 3 months of the year.
Some agents find standing at a table in a Walmart (for example) one of the best ways ever to generate business.
They love the interaction with the passing mass of consumers that flow through the average Walmart. In short vignettes these agents connect with folks, develop rapport, establish credibility and get permission to contact those consumers later for individual enrollment presentations and enrollments.
Other agents find standing at a table in a Walmart (for example) to be a tremendous waste of their time and efforts. These agents feel like they are the “unpaid help” doing a job that is more of a benefit for the insurance companies they represent than it is for them.
Two different experiences from the same circumstances.
And it’s all about attitude and expectation. The 1st group sees the opportunity and has expectations of and for mutual benefits.
The 2nd group does not.
Both groups are correct but the 1st group tends to outperform the second group by a factor of 4. They enroll 4 times the number of people that the 2nd group does.
So how does and insurance agent at a Walmart relate to you marketing your product or service on a social media site like Twitter, Facebook, LinkedIn or IBO Toolbox?
It’s all about attitude and expectations.
This is the 311th week that I’ve published the recap of the featured member of the week (AKA the FMOTD’s).
For more detail on being featured Kris Karafotas has written a nice resource post “How to become the IBOToolbox Featured Member of the Day”.
If you want to be one of the featured members of the day on IBO you can probably get there in just a few weeks if you want.
Being Featured on IBO gives you some social media credibility. Use it in marketing your products/services.
At the same time...
Featured Members are the “traffic drivers” on IBO. Pay attention to them if you have something to sell to them or a joint venture of some kind that might benefit you and them.. They bring new people to the platform and repeat traffic back to the platform.
The FMOTD’s THIS week are…
Reach out and say hello to every one of them. Let ‘em know I sent you :)
Hey, I’m looking forward to seeing YOU featured sometime soon
Bill Bateman - (like Batman with an “E” in the middle you’ll often hear me say if/when we talk on the phone)
PS - I’m “all in” with Russell Brunson and the ClickFunnels team and (of course) I need customers
Take the 2 week free trial (so you know what we sell) but if you don’t have the budget (or the time) to use the program yourself cancel during the free trial and you’ll still be in business with me and I have LOTs of leads (more than I can follow up on)