After 39 years in the insurance business, this year I found myself doing something I”ve never done and never thought I’d do…
“Working at Walmart”
A decade ago Humana Insurance and retail giant Walmart formed a marketing alliance that had Humana agents/brokers available during Medicare open enrollment.
Walmart had the benefit of value-added service for their customers, Humana agents available 20 or more hours per week per store to explain the complex/complicated/often confusing Medicare benefits at no direct cost to Walmart.
Humana had the benefit of the foot traffic that a Walmart store provides.
Over the years that initiative has evolved. Nowadays, the Walmart Healthcare kiosk will include 5 or 6 different insurance companies and the Affordable Health Act (better known as “Obamacare”) information in addition to Medicare information for the benefit of the Walmart shopper/customer.
So this week I found myself participating in the process by “working the kiosk” for a few hours. I’m supervising several agents who are also participating for the first time so I wanted the personal experience to be able to “relate”.
What I ended up in awe of is the incredible traffic power of Walmart. Every 60 minutes, every hour, I had hundreds of prospects walking by. Most didn’t stop or even acknowledge “the insurance guy” but every hour a few did. More than enough to justify the effort.
Traffic is VERY powerful. Walmart knows that. So does IBO (albeit at a smaller scale).
Featured Members are the “traffic drivers” on IBO. Pay attention to them. They bring new people to the platform and repeat traffic back to the platform.
Free traffic, when the volume is high, is a beautiful thing.
For more detail on being featured….
Kris Karafotas has written a nice resource post “How to become the IBOToolbox Featured Member of the Day”.
This is the 307th week that I’ve published the recap of the featured member of the week (AKA the FMOTD’s).
This week's FMOTD’s…
Reach out and say hello to every one of them. Let ‘em know I sent you :)
Looking forward to seeing YOU featured sometime soon
Bill Bateman - (like Batman with an “E” in the middle you’ll often hear me say if/when we talk on the phone)
PS - I’m “all in” with Russell Brunson and the ClickFunnels team and (of course) I need customers BUT I REALLY need people looking to build their own business as affiliates (and you can do that totally for free) - Take the 2 week free trial (so you know what we sell) but if you don’t have the budget (or the time) to use the program yourself cancel during the free trial and you’ll still be in business with me and I have LOTs of leads (more than I can follow up on)